Robert S. Powell

Chief Performance Officer, Online Media

Hi, I'm Robert S. Powell. Welcome to my profile!

Robert S. Powell's Bio:

Robert S. Powell's Experience:

• Vice President of Advertising at The Santa Cruz Sentinel - Digital First Media

  June 2013 - December 2013

  Robert Powell is the Vice President of Advertising at the Santa Cruz Sentinel owned by Media News Group and Digital First Media of New York. The Santa Cruz Sentinel is the leading print and interactive company in Santa Cruz County. Direct all advertising operations for the Santa Cruz Sentinel print and digital platforms.

• Director at CardinaleCONNECT Digital Automotive - Digital First Media

  April 2012 - December 2013

  Robert Powell is the Director and launched CardinaleCONNECT corporate digital marketing platform for CardinaleWay Automotive Group dealerships with a focus of delivering ZMOT Auto-buyers for nine brands across all fourteen dealerships in California and Arizona utilizing Digital First Media social media(Facebook, Foursquare, Pinterest, Google+, Google Places) SEO, SEM, Advanced Targeted Display, Retargeting, Inventory Aggregation, Long-tail Search, 24/7 Chat Widgets and Video platforms. Delivering thousands of zero moment of truth auto buyers as phone and webleads monthly - setting an industry standard for digital marketing in the automotive industry. Driving a cultural change on how automotive dealerships acquire new and preowned customers. Consistently expanding and enhancing digital marketing strategies with a focus on new technologies that are driven by consumer purchasing habits.

• Vice President of Advertising at The Monterey County Herald/MNG Digital First Media of New York

  March 2008 - December 2013

  Robert Powell is the Vice President of Advertising at the Monterey County Herald owned by Media News Group and Digital First Media of New York. The Monterey County Herald is the leading print and interactive company in Monterey County and now produces over 50 magazines and special editions. Mr. Powell has been instrumental in branding the Monterey County Herald with the most dominant events in Monterey County such as the Pebble Beach Food & Wine, Make-a-Wish Monterey Gala, Dance Kids Monterey, Harvest Farm to Table, First Night Monterey, A Day to Remember Bridal Show, the 2010 US Open Pebble Beach, Concourse, Big Sur International Marathon, Pacific Grove Triathlon, Monterey County Food Bank, Taste of Carmel, Sea Otter Classic, Cherry's Jubilee, AT&T National Pro-Am Pebble Beach, Relay for Life Salinas, Monterey, Carmel and hundreds more. Robert Powell has been the recipient of, "Volunteer of the Month" (January 2010) by the Monterey Peninsula Chamber of Commerce. He is proud to announce that due to his diligent effort The Monterey County Herald produced the Official Program for the 2011, 2012 and 2013 AT&T National Pro-Am Pebble Beach. The AT&T Pebble Beach National Pro-Am Official Program was previously produced in New York by Sports Illustrated, Golf Magazine and Golf.com. The Monterey County Herald produced the Official Program "Epicure" for the 4th Annual Pebble Beach Food & Wine, 5th Annual Pebble Beach Food & Wine and 6th Annual Pebble Beach Food & Wine held annually every April in Pebble Beach. In October 2011 Coast-al Luxur-y Manag-ement once again partnered Robert to produce the Offic-ial Progr-am "-Epic-ure" for the 1st Annual Los Angeles Food & Wine and again in 2012 for the 2nd Annual Los Angeles Food & Wine Festival. Received the Ad Taxi Networks 2013 "Top AdTaxi Seller" Award by Digital First Media. Year over year digital revenue growth of over 50 percent.

• Director of Advertising at Gannett Company/The Salinas Californian

  June 2006 - March 2008

  Managed all advertising operations for Salinas Newspapers Inc. Managed and directed a staff of 28. Responsible for an annual advertising revenue budget of $13.5 million. Created sponsorships that brand the Salinas Californian products with local events and organizations such as the California Rodeo and California International Airshow. Launched the following new publications: Off 68, Your Health, INK, Business 101, North Salinas Index, South County Index and Family Time. Managed advertising sales for the El Sol Spanish newspaper taking the product from a weekly to twice a week publication. Prepared the annual advertising department revenue and expense budget. Hired, trained and developed inside and outside sales representatives.

• Retail, Classified and Digital Advertising Manager at Gannett Company/The Salinas Californian

  October 2005 - June 2006

  Managed all retail, classified and digital advertising operations for Salinas Newspapers Inc. Managed and directed a staff of 28. Responsible for an annual advertising revenue budget of $13.5 million. Launched the following new publications: Off 68, Your Health, INK, Business 101, North Salinas Index, South County Index and Family Time. Managed advertising sales for the El Sol Spanish newspaper taking the product from a weekly to twice a week publication. Prepared the annual advertising department revenue and expense budget. Hired, trained and developed inside and outside sales representatives

• Classified Advertising Manager at Gannett Company/The Salinas Californian

  November 2003 - October 2005

  Managed all classified advertising operations for Salinas Newspapers Inc. Managed and directed a staff of 10. Prepared the annual classified advertising department revenue and expense budget. Hired, trained and developed inside and outside classified sales representatives

• GM/Advertising Director at Register Pajaronian/News Media Corporation

  July 2002 - November 2003

  Relocated to Monterey Bay Area with my wife. Managed and directed a staff of 21. Responsible for an annual advertising revenue budget of $10 million. Launched a Spanish Language Yellow Page Directory in Watsonville and moved the production of the English Yellow Page Directory in house.

• Advertising Sales Manager at Folsom & El Dorado Hills Telegraph/Brehm Communications

  October 2000 - June 2002

  Managed advertising sales operations for two weekly newspapers. In 2001 I launched a new weekly newspaper in El Dorado Hills California, that will celebrate it's 10 year anniversary next year. While heading up the Advertising Operations for the Folsom and El Dorado Hills Telegraph I secured sponsorships and publishing rights for the Folsom Chamber and El Dorado Hills Chamber Membership Directories, while producing a relocation guide for 5,000 Blue Cross Employees moving into a new office in El Dorado Hills.

• Advertising Accounts Manager at Folsom Telegraph/Brehm Communications

  March 1999 - October 2000

  Exceeded year over year revenue growth by 26%. Developed accounts in the Sacramento, Placer and El Dorado Counties building successful advertising and marketing campaigns for retail, automotive, healthcare and technology companies like Intel, Folsom Auto Mall, SMUD, Mercy Healthcare and Blue Cross of California.

• Account Executive I at Transwestern Publishing Yellow Pages

  April 1998 - March 1999

  Consistently ranked in the Top 10 of all company Account Executives securing new business in the Fair Oaks, Gold River, Folsom, El Doroda County and Ranch Cordova telephone directories.

• Account Executive II at Transwestern Publishing Yellow Pages

  February 1998 - April 1998

  Consistently ranked in the Top 10 of all company Account Executives securing new business in the Chico, Paradise, Red Bluff, Oroville, Gridley and Yuba City telephone directories. Traveled into the Sonora, CA market for a three month campaign resulting in 15% year over year directory growth.

• Account Executive III at Transwestern Publishing Yellow Pages

  October 1997 - February 1998

  Consistently ranked in the Top 10 of all company Account Executives securing new business in the Chico, Paradise, Red Bluff, Oroville, Gridley and Yuba City telephone directories.

• Chief Performance Officer at Zero Moment of Truth, Inc.

  December 2013

  Robert Powell is Chief Performance Officer for ZMOT, INC. (Zero Moment of Truth, Inc.) Automotive Digital Velocity - A transformational and cultural sophistication for dealerships across North America with a focus on delivering Zero Moment of Truth auto buyers. ZMOT is a full scale digital solution provider with state of the art digital/inventory platforms: ZMOT-Drive - is best practice / transformational consulting; Traditional to Digital Dealer Consulting. ZMOT-RM - is reputation management ZMOT-SE - Social Elite; Facebook, Google+, Twitter Dealer branded marketing and promotion. ZMOT-TM - Targeted, Behavioral and Retargeted Marketing ZMOT-LT - Direct Inventory Marketing ZMOT-CL - Targeted Inventory Marketing ( Marketplace ) ZMOT-VM - VIN-voiced targeted inventory video marketing - promotion - imagery ZMOT-BG - Brand -Store-Department specific blog creation& promotion ZMOT-CH - 24 hour chat - call direct service ZMOT-DT - Dynamic Targeted Inventory Marketing ZMOT-VX - Vehicle Exchange Direct Lead Generation ZMOT-PV - Vehicle Search - Locate - Provisioning

• Chief Performance Officer at Cardinale Automotive Group

  December 2013

  Robert Powell is the Chief Performance Officer for Cardinale Automotive Group. "We Develop Outstanding Relationships Where Everybody Wins." --The CardinaleWay Over forty years ago, we entered the automobile business driven by a passion for people, and recognizing cars as a "vehicle" for creating meaningful connections. We also understood that helping people select, purchase and finance one of the most important tools of your daily life is a valuable pursuit. Our priority is and has always been making sure your new or used-car buying experience is both satisfying and successful. The Cardinale Automotive Group dealerships: Audi Monterey Peninsula http://www.montereyaudi.com/ Coast BMW http://www.coastbmw.com/ Cardinale GMC http://www.cardinalegmc.com/ Harley-Davidson Salinas http://www.montereyharleydavidson.com/ Harley-Davidson Monterey http://www.montereyharleydavidson.com/ CardinaleWay Hyundai http://www.cardinalewayhyundai.com/ CardinaleWay Mazda Peoria http://www.cardinalewaymazdapeoria.com/ Cardinale Mazda Salinas http://www.cardinalemazda.com/ CardinaleWay Mazda Superstition Springs http://www.cardinalewaymazdamesa.com/ Cardinale Nissan of Seaside http://www.cardinalenissan.com/ Coast Nissan http://www.coastnissan.com/ CardinaleWay Toyota http://www.cardinalewaytoyota.com/ Cardinale Used Cars http://www.cardinaleusedcars.com/ CardinaleWay VW Salinas http://www.cardinalevw.com/ CardinaleWay VW Corona http://www.cardinalewayvw.com/ Cardinale Vehicle Supply Group http://www.cardinaleag.com/

Robert S. Powell's Education:

• University California Davis

  2000 – 2002

• Colusa High School

  1988 – 1991
  Concentration: General

• Yuba College

  Concentration: Business

Robert S. Powell's Interests & Activities: